WHO DID IT BETTER: The embedded SIM

Apple and Samsung are reportedly in talks to collaborate on a shared format for hardware to replace SIM cards - hardware which would be embedded in the device and thus would not be swappable between devices. This is according to the Financial Times, which claims the two tech giants are seeking a standard that would see the SIM card embedded in devices and reconfigured on the fly. The talks are also reported to involve a number of major phone carriers from around the world. Vodafone, AT&T, Orange, and Deutsche Telekom were listed as some of those involved. Apple have, in fact, already gone on the record as looking for a way to cut the removable SIM out of its products. Last year, Apple equipped its iPad Air and iPad Mini models with a soft SIM card that was able to switch between carriers. A standard for embedded SIMS would have some benefits for all parties involved, but this new development will have one drawback: you can't put the same number in another device or change the number - or at least not by swapping the SIMs. But if the embedded SIM does become a thing, the question will be one of whether it was Apple or Samsung who did it better. So who do you think will do it better?