What got bigger must now get smaller

After the release of four larger iPhone models in 2014 and 2015, Apple is rumoured to be working on a smaller "budget" handset for next year. The iPhone 6 and 6S both have 4.7-inch screens, while the iPhone 6 Plus and 6S Plus are 5.5 inches, much larger than the first generation iPhone, which was just 3.5 inches. But according to KGI analyst Ming-Chi Kuo, Apple plans to launch a 4-inch model (the same size as the iPhone 5, 5S, and 5C) in 2016, as there is still demand for a small-sized iPhone. Of course there is - case in point: I still have the same iPhone 4S I've had since 2011. But I think they should put out four models so as to really give the consumer a choice: 7S being the size of the original models, 7M being the size of the "5" models, 7L being the size of the 6 and 6S, and the 7XL being the size of the 6 Plus and the 6S Plus. And they could also look at waiting two or three years between each generation so as to cut down on e-waste. It's just not sustainable the way things are going.