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24 March 2016

Let's void the 'droids

At first glance, it’s easy to see why many people are overlooking the significance of Apple’s new iPhone SE. And no, it's not because of what happened in Brussels. It's because the device doesn’t feature a crazy new form factor nor does it offer up any technologies we haven’t seen before. In fact, the iPhone SE by all accounts is simply an iPhone 5 jam-packed with technologies Apple originally introduced on the iPhone 6s six months ago. Nothing special here, right Wrong. The iPhone SE is not only poised to be Apple’s sleeper hit of the season, it’s just the device Apple needs to breathe a bit of life into slowing iPhone sales. Another model of iPhone 4S could also do the trick. But whatever it takes to put Android out of business, Apple should just go ahead and do it.

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