China not feeling the iLove this time round

Judging by the volume of online chatter, there’s a lot less buzz in China ahead of this week’s expected launch of the new Apple iPhone, and people on the street say they’re more likely to “wait and see” what the latest device offers than rush out to buy. Posts on China‘s popular Sina Weibo microblogging site show the iPhone 6, which took China by storm in 2014 with its new, larger screen, attracted around 15 times more comments in the month before launch than this year’s model. The muted online anticipation for the iPhone 7 underlines the challenge Apple faces to revive growth in China, where an economic slowdown has slammed the brakes on what was once touted as the firm’s next big growth engine. I have an idea: how about not putting out a new model each year?