Hey Mr. customer won't you look under your seat

A movie theatre on the Caribbean island of Barbados (flag pictured) currently has a promotion on where every Monday and Wednesday, patrons might find prizes under their seat. I think that would be a good promotion to run in cinemas elsewhere, especially in New Zealand as the Rugby World Cup starts in a few days and having prizes under seats may well draw the rugby fans when they're not at the game blowing their vuvuzelas and harassing supporters of the other team. Also, if Chris Brown thinks he can win Rihanna back just by taking part in that promotion and finding her under his seat, he's in for a big disappointment.