Smell it like it is

Hailing the product as a revolution in smelling technology, Sony released a sleek new line of nose buds on Monday, which will allow consumers to blast a variety of scents directly into their nostrils whenever and wherever they please. The new Sony Nasal HD-340s, which retail for US$49.99, have been designed to comfortably fit into users’ nostrils and are said to rely on advanced olfactory technology to deliver a wide array of high-quality aromas, including lavender, fresh-baked bread, tennis ball, Fourth of July barbecue, and public pool, offering each user a highly personalised smelling experience. That's right, gone are the days of having to put up with the smell of blue cheese or a freshly-cut fart - just plug the HD-340 in your nose, turn it on, and enjoy the smell of something more pleasant.