No Sleep Till Brooklyn? How about No Sleep In Brooklyn?

A coffee shop in the Crown Heights neighbourhood of Brooklyn is putting out a coffee with ten shots of espresso in a single serving. I can handle a double-shot but ten shots is just overdoing it. This stupid publicity stunt would have kept people from falling asleep while watching the recent World Cup (the vuvuzelas on their own would have been enough for most people), but there is absolutely no way that anyone would want to drink a ten-shot espresso because that is way too much caffeine for anyone. The bellend in charge needs to take a good look at the way that outfit is being run because if everyone started drinking such a strong brew, then nobody would be able to get any sleep. Not only that, but large doses of caffeine can increase heart rate and blood pressure.