Can only go Uup from here

As though it wasn't hard enough to memorize the names and atomic weights of 117 elements in the periodic table, scientists have now confirmed a new one. Researchers from Lund University in Sweden created it by slamming atoms of one element, calcium (atomic number 20), into atoms of another called americium (atomic number 95). The newly formed element vanished quickly in a flash of radiation that scientists could measure. That flash, or "fingerprint," confirmed the existence of an element with 115 protons at its center. That would give it the atomic number of 115 on the periodic table, the list of all elements known to humanity. The discovery of a new element is always something to watch out for, but it should be pointed out that the researchers from Sweden were the second group of scientists to create the element. A group of Russian scientists put together the same type of atom in 2003, but the new experiment corroborated their work and confirmed 115's existence. Still, this doesn't mean that you'll see element 115 (tentatively named ununpentium) on the next periodic table poster that gets published. The discovery still has to be approved by a committee composed of members of the International Union of Pure and Applied Chemistry (IUPAC) and the International Union of Pure and Applied Physics (IUPAP). This working group will determine whether the existing evidence is enough to justify adding the element to the table, or if more proof is required. But enough about that because a man targeted by marketing companies is making money from cold calls with his own premium-rate phone number. In November 2011, Lee Beaumont paid £10 (plus Value Added Tax) to set up his personal 0871 line - so to call him now costs 10p, from which he receives 7p. The Leeds businessman told BBC Radio 4's You and Yours programme that the premium line had so far made £300. Mr Beaumont came up with the plan when he grew sick of calls offering to help him reclaim payment protection insurance (PPI), or install solar panels. He said: "I don't use my normal Leeds number for anyone but my friends and family." Once he had set up the 0871 line, every time a bank, gas, or electricity supplier asked him for his details online, he submitted it as his contact number. He added he was "very honest" and the companies did ask why he had a premium number. He told the programme he replied: "Because I'm getting annoyed with PPI phone calls when I'm trying to watch Coronation Street so I'd rather make 10p a minute." He said almost all of the companies he dealt with were happy to use it and if they refused he asked them to email. The number of calls received by Mr Beaumont has fallen from between 20 and 30 a month to just 13 last month. Because he works from home, Mr Beaumont has been able to increase his revenue by keeping cold callers talking - asking for more details about their services. He admitted the scheme had changed his attitude, saying: "I want cold calls", and that he had moved on to encouraging companies to make contact. So apparently, first he doesn't want to be cold-called and now he does. Now this could be a good way for anyone to make money from telemarketers, but the premium number regulator Phone Pay Plus says the public should think twice before setting up their own lines. They say phone line providers must meet consumer protection standards, which include transparency, fairness, and complaint handling, which would mean clearly setting out the cost of each call to any organisation that rang. They told You and Yours: "Premium-rate numbers are not designed to be used in this way and we would strongly discourage any listeners from adopting this idea, as they will be liable under our code for any breaches and subsequent fines that result."