WEEKLY GROSS-OUT: Flora

What is Flora? Flora is a brand of margarine sold in the UK, Czech Republic, Ireland, Finland, Sweden, Spain, Poland, Hungary, Portugal, South Africa, Hong Kong, Singapore, New Zealand, and Australia. Said brand, owned by Unilever, has long promoted its margarine as helping consumers maintain a healthy heart. But Unilever says it has ordered the withdrawal of a Flora margarine advertisement in South Africa that has been condemned as homophobic. The advert features a bullet with the words "Uhh dad I'm gay" flying towards a heart made of china. The advert, on a pink background, includes the tagline "You need a strong heart today" near the Flora logo. Another variation has the words "Kama Sutra page 48" flying towards a glass heart on an orange background. While you do need a strong heart, this was not the best way to get the message across. Those ads are homophobic and there is no need for them in this day and age. People should be more careful about how they advertise their business.