BAD IDEA OF THE WEEK: NekNomination

This is an online drinking game. The original parameters of the game required the participant to film themselves drinking a pint of an alcoholic beverage, usually beer, in one gulp and upload the footage to the web. The participant then nominates two others to do the same, although a third nomination has become commonplace. The nominated person has to complete the task within 24 hours. As the game spread it escalated with nominees performing the challenge in more extreme circumstances by drinking more potent beverages or engaging in dangerous activities either during or immediately after consuming their beverage. The British tabloid newspaper Metro reported that at least four deaths in the United Kingdom and Ireland are believed to be caused by the drinking game, and now a fifth person has died after carrying out a NekNomination, this time involving drinking two pints of gin. Bradley Eames, from Nottingham, died four days after he recorded a Facebook video while consuming the alcohol, which was mixed with tea bags. His death is thought to be the fifth in the UK and Ireland linked to the drinking game. The 20-year-old said he was feeling ill following the bet, which serves him right for drinking so much in the first place. Police confirmed they had been made aware of the NekNomination video but said a post-mortem on his body had not revealed the cause of death. Seriously, guys, please do NOT do this. There are more important things in life than chugging a pint and uploading it online for all to see. That's just dumb. Think with your head, people, not with your genitals.