Yellow, meet yellow

That's right, people - on the back of Krusty's father dying and Family Guy visiting Springfield, The Simpsons will soon begin streaming in China, as part of a new multi-year deal between Fox and Sohu, a minor colossus in the competitive world of Chinese Web portals. While more popular sites like Baidu and Sina Weibo have won over young users by investing in gaming and social networking, Sohu, an early pioneer on the Chinese Internet, has turned to streaming video. Partnerships with Hollywood have proved to be an effective, though scattershot, way of attracting traffic: if you license four hundred movies and TV series at once, and dump them behind a very modest paywall, some are bound to find an audience. Even a show as exotic to the typical Chinese teenager as Gossip Girl can be assured tens of thousands of devoted viewers. So look around the web - you can always find something just as good.