WEEKLY GROSS-OUT: Kiwi FM going international

Mediaworks-owned Kiwi FM has announced it will be introducing 40 percent international alternative music to its offerings. It is no secret the radio station has struggled to get a leg up in ratings with Mediaworks radio programme director Andrew Szusterman saying it ranked just a 0.1 percent share in the last biannual radio survey and around 0.4 percent when it was at the top of its game. For the most part, insider word mirrors the poor ratings and expresses the introduction of international music to be a positive change. That may be true, but no matter how crap the ratings are, there needs to be at least one radio station playing 100 percent New Zealand music. That's what made the station what it is, and if they do put the international music on, they'll have to change the name to reflect the change in playlist (Mainly Kiwi FM would be a good name) or face further criticism for false advertising.