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17 October 2012

How now disavow

Google launched a new tool today that allows Webmasters to eliminate links to their site that they believe might be hurting its search rankings. Announced at the Pubcon conference in Las Vegas today, the "disavow links" tool is designed to help sites that have already been warned by Google of manual spam actions based on "unnatural links." The tool is recommended as a last-resort solution to link spam - disreputable or irrelevant links that may hurt a site's search engine results ranking. I myself won't be using this new tool, but it seems like a great idea. Now for something not so great: there are growing concerns by developers about approval times for applications in the Mac App Store. Apple isn't reporting the average wait times and the problem appears to be the time spent in the approval process, not in getting the approved app up onto the App Store. So how long does it take for Apple to approve new entries in its Mac App Store? Nobody knows exactly and Apple is mum. But according to a report at MacRumors, wait times at the Mac App Store have been growing longer in the past months. This is based on data from a developer-training firm named Shiny Development and shows a rising trend from 7 days in April to almost a month in October. The trend for iOS apps is less severe and is based on more substantial data as would be expected for the larger iOS App Store, with 471 data points being included from the past 30 days. Average iOS App Store review times have been within a range of 3-11 days over the past year and currently sit at one week after declining from their peak roughly two months ago. But back to the Mac App Store, where Apple had better sort out their approval times otherwise the developers will just distribute their Mac titles elsewhere.

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