A few days ago I found an ad saying "Without a Doubt Dunedin's Best Burgers." Today, I found another ad from a taxi company that says it's "the best". Below the words "free phone" are the words "Use the best - forget the rest".Before you advertise yourself as "the best", you should think about the impact that it will have. Sure you might get more people ditching your competitors for you but your competitors may think you're some sort of show-off. You should have proof to back your statements up before you go around saying you're the best otherwise it will cause hurt feelings all round.
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