This advertisement only encourages the purchase of alcohol which we already know can lead to some really nasty things happening. That's why the Otago University, which is not too far away from the bar in question, has managed to get tough on alcohol. For instance, the Captain Cook, which is also near the uni, is having to stop its regular "Cook-a-thons" if it wants to keep its liquor licence.
That is a start, but ads like this are now undoing all that hard work by encouraging people to buy alcohol in return for free pizza. That is a stupid move on the part of the two businesses involved in this promotion and I hope the area surrounding the University is one day cleaned out with a Karcher - that means no binge-drinkers, no couch-burners, no rioting during the Undie 500, etc.
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