One thing that I don't like is the fact that some businesses claim that they're the best. Where is the proof of that? And what are the potential consequences such slogans will have on the competitors?
I think claims of being "the best" are most likely to come from show-offs who don't realize they could be selling products that may well be substandard. In the case of this billboard, there is no way that you can be certain you're getting the best burger from that place. I think Burger King makes the best burgers - especially their BBQ Bacon Double Cheeseburger.
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